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This easiness, David Buss, a psychology professor, tells her, changes the nature of demand: When there is a surplus of women, or a perceived surplus of women, the whole mating system tends to shift towards short-term dating. My initial reaction while reading the opening lines of Sales’ piece was: “Well, it is Manhattan.” Sales’ two main groups of case studies are visitors to a bar in New York’s financial district and college students, neither of which have ever been known for their taste in mature, long-lasting relationships.This raises the suspicion that dating apps' effect within these communities is a self-fulfilling prophecy.

Nowadays, it is paradoxical to play ‘hard-to-get’ since we’re constantly connected and our entire stream of self-consciousness is displayed for all to see online.we tend to overestimate the impact of technology on human behaviour; more often than not, it is human behaviour that drives technological changes and explains their success or failure.Technology is created by humans to meet existing desires, otherwise it wouldn’t be profitable, and, as any Silicon Valley investor knows, profitability is all.Photo: Steve Keys Email, Twitter, Facebook, My Space, You Tube, Delicious, Digg, Linked In, blogs (of course), and scores of others—all part of the new and wonderful ways we can now connect with one another electronically, each with its own culture and unique set of rules.In one sense, the planet has never been more interconnected.